4Q.BAN.promoBy Teri Vance

Sue Jones has owned the Purple Avocado with her husband, Stan, in downtown Carson City for nearly 15 years.

The Carson City Visitors Bureau’s newly formed Business Alliance Network, she said, will be a boon to her and other businesses in the area.

“I’m hoping it will be a great networking organization and a way to bring all of our businesses together,” Jones said. “And some of us really need there help moving into the 21st century.”

Joel Dunn, executive director of the Carson City Visitors Bureau, said he formed the system to support area professionals and to promote tourism.

“The businesses in our community play a vital role in creating a memorable experience for the more than 700,000 visitors who come to the capital each year,” said Joel Dunn, executive director of the visitors bureau. “In turn, those visitors play a crucial role in the success our business — driving more than 30 percent of taxable sales.”

He said the new alliance will connect the two.

“The Business Alliance Network — through training, advertisements and other tools — will put local business in front of the visitor as well as the local customer,” Dunn said. “Together, we will ensure the community’s economic vitality.”

Jones said she sees the connection between a vibrant business community and increasing tourism to the capital city.

“This network would help the overall effort of bringing people to Carson City and improve the overall experience,” she said. “If we’re going to do this downtown redevelopment, we might as well do it right, with all of us pulling together.”

shoppers.miscBusiness owners can become a part of the the alliance network through their membership in existing organizations such as the Downtown Business Association, the Carson City Chamber of Commerce, BNI Northern Nevada and others.

Mike Riggs, owner of Economy Speed Press and president of the Downtown Business Association, said his organization joined the alliance.

“The value that I see is giving our members greater opportunity to advertise their businesses to a larger audience,” he said. “It will also give our member the ability to see other businesses all working toward a common goal, which is to stimulate business in downtown Carson City.

Dunn said he will continue to meet with business organizations to further explain the benefits of joining the Business Alliance Network, which include advertising opportunities, training on social media, increased awareness of community events, enhanced website listings and other strategies.

For more information, contact the Carson City Visitors Bureau at (775) 687-7410.